Why Stay at Home Moms are Turning to Digital Businesses
Being a stay at home mom is no easy task, however, there are a number of reasons why a stay at home mom might need an extra income. For example, job loss, difficulty working a traditional nine to five due to family commitments, or just simply wanting to make extra money for their own financial stability or freedom. In the past five to six years there has been a significant increase in stay at home moms working from home running digital businesses.
Why are stay at home moms turning to digital businesses?
Millennial Women are Opting for the Stay at Home Mom Life
Millennial women are an empowered generation however, more and more millennials women are opting for the stay at home mom life, and because this is a more traditional role, these women often feel the need to find a creative outlet or something they can do to earn some money for themselves.
I recently spoke to a millennial mother from Ontario, Canada. She has two young girls, her husband is an accountant and he earns enough money to sustain them however, she wants her own money. When I asked her why she chose to set up a digital business and work from home, this is what she said:
“I like having my own money, extra cash to get a manicure or to get my hair done. My husband earns more than enough but I really didn’t want to work a traditional nine to five to earn money for myself. I wanted that flexibility, I also didn’t want to leave my kids with a nanny or put them in daycare just so that I could work. Working from home with a digital business is the easiest option for me. My kids prefer to have me at home and I get to work and make extra money for myself.”
Flexibility is one of the main reasons why stay at home moms are turning to digital businesses. Remember the days where stay home moms distributed Avon catalogues or Amway products? There has been a shift and the Internet is making it much easier to work from home and raise kids at the same time.
The flexibility to work for a couple of hours in the day and still spend quality time with the children is a win-win
More Time to Do the Things They Love
Running a thriving digital business allows you to spend more time doing the things that you love. For example, I’m an art lover and working from home gives me the extra time to go to art galleries and spend time with friends. I often take my laptop and my son along with me, we enjoy some art, have nice lunch and then get some work done from a local coffee shop. It’s a nice life and I wouldn’t trade it for the world.
Many digital businesses give you the opportunity to earn unlimited money. Although most stay at home moms just want a little extra money, no one is really going to say no to a six-figure income, especially if you can work from home or from wherever you feel like working from.
Great for introverts
Sometimes being a stay at home mom can be a lonely experience especially if you spend a lot of time indoors and with the kids. Not all stay at home moms are extroverts, I am certainly not an extrovert and I prefer to spend time alone. Digital businesses are perfect for mothers that spend less time connecting with people in real life. It gives you the opportunity to connect with people from all around the world without having to meet face to face.
Running a digital business can help stay at home moms earn an extra income whilst taking care of their kids. More flexibility means less pressure and more peace and sanity. The pandemic has been a major catalyst for the growth of digital entrepreneurship and it continues to grow as more and more stay at home moms, teenagers and even elderly people are launching Internet businesses every day.